Ben Odell

CEO and Producer on Why the Latinx market can’t be put into a box

Ben Odell is the CEO of 3Pas Studios. Ben grew up in the U.S. before packing up and moving to Colombia in his 20s. After finding success as a writer, his producorial pursuits led him back to the states, where he joined forces with the legendary Mexican director and comedian, Eugenio Derbez, to create 3Pas.

Their film, Radical, winner of the 2023 Sundance Festival Favorite Award, is in theaters now.

The film, inspired by a Wired Magazine article by Joshua Davis, follows the 6th-grade students at Jose Urbina Lopez Elementary in Mexico, who are among the worst-performing students in the country. Everything changes when teacher Sergio Juarez (Eugenio Derbez) arrives with an outside-the-box approach, opening their minds and changing their hearts forever.

In this episode, we cover how a good marketing plan is just as important as a good story, why the LatinX market can’t be put into a box, and what diversity and inclusion actually look like.

Tune in!

xx cg

“The baseline for any producer who’s successful is they can will things into existence.”

- Ben Odell

Episode Transcript