Marielle Abaunza

How Bill AB 2319 Could Keep Hollywood Home

Post is where a movie becomes a movie. Where a TV show gets its bells and whistles. The edit, the VFX, the color, the sound mix, the sound design, and everything in between. It's where everything comes together.

And yet for years, California has had no standalone incentive to keep that work here.

In this episode, I sit down with Marielle Abaunza, President of the California Post Alliance and EVP of Business Development at Signature Post, to talk about AB 2319, the proposed standalone post-production tax incentive that could be a game-changer in helping keep jobs in LA.

We get into how the industry took Hollywood for granted, the consequences of losing 1,800 post-production jobs since 2012, why the "shoot anywhere, finish in California" model of AB 2319 is the shift the industry needs, and how New York netted $47 million in revenue from post credits in just a single quarter.

The people this bill protects are not Hollywood elites. They are editors, sound designers, and post-producers trying to log enough hours to qualify for health care. This is a movement.

And there is not a lot of time. Go to www.californiapostalliance.org to join, donate, or submit a letter of support for AB 2319. Legislators read those letters!

Your story matters!

xx cg

“We need to get back to the days of Hollywood being a destination, not just a concept.”

- Marielle Abaunza

Episode Transcript